Roles: Digital Design Intern → Digital Designer → Freelancer
Employer: Nue24 (Part of a Team)
Client: Consumers in Motion, LLC
Duration: 2023-2026
Project Type: Website Maintenance, Creation of Sign-Up Forms, Segmentation of Audiences, Blog Post Creation, Video Editing, Email Flow Templates
Tools: Adobe, Figma, WordPress, Nutshell CRM, Shopify
/Goal: The primary objective was to elevate Consumers in Motion’s B2B brand presence, drive high-value networking opportunities with major global brands, and scale their audience growth through a friction-free email lead generation ecosystem.
/Process: To drive B2B lead generation, I optimized the client’s WordPress and Shopify sites and integrated custom Nutshell sign-up forms. I sustained audience engagement by creating targeted blog posts, designing segmented email marketing flows, and editing high-impact promotional videos specifically tailored for major industry events like the National Retail Federation (NRF).
/Outcome: The digital ecosystem successfully captured high-value B2B leads across multiple campaigns. High-visibility event marketing during the World Retail Forum drove the largest traffic spike with 419+ page visits and a 1% conversion rate. Meanwhile, the hyper-targeted Retail Store Tours landing page proved most efficient, yielding a 5% conversion rate from 111+ visits and demonstrating strong audience alignment.
CONSUMERS IN MOTION
RETAIL STORE TOURS
WORLD RETAIL FORUM
CUSTOM CURATED EXPERIENCES
