Roles: Digital Design Intern → Digital Designer (Part of a Team)
Employer: Nue24
Client: Decorté Cosmetics
Duration: 2023 - 2025
Deliverables: Website Redesign, Email/SMS Marketing, and Product Composites
Tools: Adobe, Figma, Attentive, Klaviyo, Shopify, Shogun
/Goal: Drive e-commerce performance and brand consistency for a luxury beauty retailer by improving site experience, increasing conversion rates, and supporting performance marketing. Focused on elevating visual storytelling while keeping the Shopify storefront competitive and up to date.
/Process: Designed promotional email and SMS campaigns with cohesive, luxury-focused branding. Maintained and updated Shopify UI/UX in Shogun, improving usability, mobile responsiveness, and visual hierarchy. Redesigned email templates and created campaign assets in Figma, including gift-with-purchase visuals in Photoshop. Monitored trends and competitors to keep the storefront modern and engaging.
/Outcome: Strengthened brand consistency across digital channels and improved overall user experience. Supported higher engagement through refined email design and updated storefront visuals. Showcased strengths in e-commerce design, performance marketing, and conversion-focused web design.
Sitemappping And Web Redesign
Email/SMS Marketing And Saks Videos
GWP Composites
