Role: Social Media/Marketing/Podcast Intern → Podcast Editor & Content Producer
Employer/Client: The Art of Living Well Podcast
Duration: 2021 - 2023
Project Type: YouTube Channel Creation, Podcast Production, Social Media, and Website Maintenance
Tools: Adobe, Canva, Later, Headliner, iMovie, GarageBand, Squarespace, YouTube
/Goal: Support the growth of a wellness-focused podcast brand by increasing audience numbers, engagement, and brand consistency across podcast, social media, and digital platforms. Create content scalability while maintaining a cohesive visual identity and strong storytelling. Align creative output with measurable marketing performance.
/Process: Designed visual assets and short-form content using Adobe and Canva to support cross-platform campaigns. Produced and edited weekly podcast episodes with a focus on quality and engagement. Executed data-driven content strategies across social and YouTube, using analytics to optimize performance and maintain brand consistency.
/Outcome: Played a key role in scaling the podcast to 100K+ downloads through integrated content, branding, and distribution efforts. Drove an increase in social media interaction through data-informed content strategy and consistent posting. Contributed to audience growth in YouTube channel performance using SEO optimization, thumbnail design, and analytics tracking.
YouTube Channel Creation & Content Production
SOCIAL CONTENT & Campaigns
Website Maintenance
DOWNLOADABLES
