Roles: Digital Designer (Part of a Team)
Employer: Nue24
Client: Furcy Botanik
Duration: 2024
Deliverables: Social Media Content, Campaigns, Email/SMS Marketing, Web Design, and Product Packaging
Tools: Adobe, Figma, Klaviyo, Shopify, Planoly, ChatGPT
/Goal: Assisted with the rebrand of Furcy Botanik to position the brand around anti-stress and recovery, aligning visual identity, messaging, and digital experience to drive engagement and conversion. Focused on building a cohesive, performance-driven brand presence across web, social, email, and SMS.
/Process: Helped in redesigning web, social, and email/SMS touchpoints with a focus on UI/UX, brand consistency, and conversion. Managed multi-channel timelines and ongoing website updates. Executed A/B testing across ads, email, and social using high-volume creative variations (static and video). Collaborated with the team on brand voice and messaging, while using performance data to refine creative and strategy.
/Outcome: Increased social engagement and improved conversion rates through UX and campaign optimization. Helped build a scalable testing system, strengthened brand consistency, and grew audience engagement through targeted content, retargeting, and email/SMS strategies.
Social Campaigns And Marketing
Email And SMS Marketing
Web Design And Email Sign-Up
Packaging And Label Design
