Role: Digital Design Intern (Part of a Team)
Employer: Nue24
Client: WE-AR4
Duration: 2023
Deliverables: Email Flows, Email Marketing, Meta Ads
Tools: Adobe, Figma, Klaviyo
/Goal: To build a cohesive, high-conversion visual ecosystem for WE-AR4 that seamlessly bridges paid acquisition and retention marketing. The primary objective was to translate the brand’s minimalist, eco-conscious luxury aesthetic into high-performing Meta Ad creatives and data-driven Klaviyo email flows that maximize long-term customer engagement and optimize overall marketing spend efficiency.
/Process: Using Figma/Adobe XD as the primary sandbox, we developed a modular, component-based design system tailored for rapid asset scaling across both static and motion creatives. I utilized Adobe Creative Suite to craft premium, elevated imagery and video assets that respect the brand’s sustainable luxury identity. Finally, we integrated these assets into Klaviyo, designing and structuring high-intent email flows (Welcome Series, Abandoned Cart, Post-Purchase) optimized for mobile responsiveness and user engagement metrics.
/Outcome: Delivered a comprehensive, unified marketing asset framework that elevated WE-AR4’s digital presence and scaled its revenue infrastructure. By aligning the visual messaging of the Meta Ads with the automated lifecycle flows, the project established a frictionless user journey that significantly boosted click-through rates (CTR) on paid social and drastically improved open and conversion rates within the retention funnel.
EMAIL FLOWS & MARKETING
META ADS
